Trace is built for resellers, boutiques, and retail stores that take their sneaker business seriously. Track cost basis, monitor profit per pair, manage stock across locations, and stay on top of every sale — all in one place.
Export your data exactly the way you need it with reusable CSV export templates. Create custom export formats by selecting and ordering the columns that matter most to your workflow, then save them as templates for one-click reuse. Whether you're preparing reports for consigners, syncing data with external tools, or generating custom inventory lists, Export Templates eliminate repetitive setup and keep your exports consistent every time.
The new In-Store Kiosk feature lets customers browse your inventory right from a kiosk display in your store. Customers can search for items, check availability, and sign up for in-stock notifications — all without needing employee assistance. You can apply custom branding to match your store's look and feel, saving your team time and effort while making the search experience easier for customers.
Design fully custom labels with the new Label Designer — control layout, fields, barcodes, and branding to match your store's look. Pair it with the Print Queue to automate label printing across locations, so labels are generated and ready to print as inventory is received. Manage everything from Settings > Label Designer.
Quickly add inventory by scanning barcodes. Select a consigner and location, then use your barcode scanner or manually enter a GTIN to look up and intake products. The scan-to-intake flow keeps a running count of scanned items, making bulk receiving fast and error-free.
You can now set a default location for each employee, ensuring all location dropdowns are pre-filled and restricting product entry to that location. This keeps data entry consistent across your team and reduces errors when working with multiple locations.
The new Inventory Counts feature lets you perform physical inventory counts to verify your stock levels. Start a count, scan or search items, and track your progress with real-time stats showing expected, counted, and missing quantities. Access it at Inventory > Inventory Counts.
You can now audit your Shopify store to verify that your products on Trace are correctly synced. Quickly identify and resolve any discrepancies between your Trace inventory and Shopify listings. Available in Settings > Resync & Maintenance.
The new Rebalance page makes it easy to spot variants with surplus stock at one location and none at another, so you can quickly transfer inventory where it's needed. Search by product, filter by location, category, condition, or minimum surplus, and kick off transfers in a single click.
You can now send consigner emails from your own custom domain, giving every message a fully branded sender address instead of a generic Trace one. Set up your domain once and all outgoing consigner notifications will come from your store's brand.
A new button on the timeline when inventory is Sold will now directly take you to the Shopify page for that order.
We've added a deeper image catalog for thousands of SKUs (mostly the popular sneakers). This means when you create new products you'll automatically get multiple product photos to work with.
You can also add photos from the catalog to any existing product, and they'll be synced with Shopify.
You can now add multiple product images directly on Trace and have it sync with Shopify. This feature is available for both products and inventory items.
Inventory items that have multiple images, will have their images removed from Shopify upon sale of product. Often times, stores use additional apps such as Rubik to handle multiple images for inventory items. This is especially helpful for used shoes.
We are excited to announce the launch of Pario, a sneaker price comparison tool by Trace. Pario enables you to compare product prices across StockX and GOAT to get a comprehensive view of current market prices for sneakers.
Currently in beta phase, we're actively seeking feedback as we continue developing the platform and working on deeper integration with Trace. Whether you're a sneaker enthusiast, reseller, or just looking for the best deal, Pario helps you make informed purchasing decisions by aggregating pricing data from multiple sources.
We've added support for Auto-GTIN fetching for sneaker products, you can one click fetch as many GTINs as possible for the shoe sizes available. GTINs are unique identifiers for sneakers, and they are used to track inventory and sales across multiple retailers, often used in advertising on Google, Facebook, etc.
The new activity feed is designed to let store owners and managers keep on top of their inventory movement and know what's going on day to day in their stores. You can access the activity feed in the navbar or on the dashboard for easy monitoring of all store activities.
This comprehensive feed tracks real-time updates, inventory changes, sales transactions, and operational activities across all your locations, giving you the visibility you need to make informed decisions and stay connected to your business operations.